How to Get Your Prospect to Open Up About What's Most Important for You

"Apparently This Matters" is CNN Tech's weekly, offbeat look at stories trending on social media. Today Jarrett ponders the best way to handle a cold call from an unknown prospect. "Sometimes when I hear send me some information, people are just way too nice to me," he says. 'I shouldn't have assumed you would have been able to read the PDFs of us and all this stuff'