OnBase: Smashing Sales and Marketing Misalignments cover image

Ep. 155 | The New Customer Experience. Ft. Rob Giglio, DocuSign

OnBase: Smashing Sales and Marketing Misalignments

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Customer Journey Work

Customers don't think of themselves based on their segment, or the country in which they're doing business. So what we're trying to do is reorient ourselves am as close to customer m structure as possible. But while also maintaining a certain amount of efficiency and just a sort of business practice. Every brand should have structure thats right for them.

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