
INTERVIEW: Daina Trout on building Health-Ade from a kombucha-making operation in her kitchen to one of the fastest growing beverage brands in the U.S.
Idea to Startup
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Are We Going to Give This a Go?
"We knew there was potential. We had enough information and insight to tell us we had something, but what we didn't have is any more energy or time," he says. "It wasn't exactly clear how we were going to figure out the financials." The three of them quit their jobs by the end of 20 twelveth and a starting january third, two thousand 13 they showed up at Healthed.
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