5min chapter

Masters of Scale cover image

No data, no scale, w/Care.com’s Sheila Lirio Marcelo

Masters of Scale

CHAPTER

How to Gather Data When You're Just Starting Out

Sheila lirier marcello is the founder of care dot com. She looked at what other people's services were moving on line and decided it was time for her own. The company uses data to determine which markets karda ham should pursue. A simple misjudgment could spell death for senior care, she says.

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