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S2E7: BCG-Style Case Walkthrough with Experienced Hire

Strategy Simplified

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Are You Using SMS to Redeem Your Phone Number?

The target customers for the promotion tend to be young adults that live in suburban and urban locations, not usually rural locations. And they skew college educated. They are generally apartment not house dwellers. In addition, they move on average every 1.5 years. There's every one five year. Then, yep, I'm through me.

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