E11 The Case for (Tactical) Vulnerability
No Clear Answers
Tactical Vulnerability: Building Trust Through Personal Stories
In this chapter, they discuss the importance of sharing personal stories to separate oneself from competition and connect with the audience. They refer to this as tactical vulnerability, where sharing vulnerable experiences builds trust and creates a shared connection. They give examples of how their own stories have resonated with their audience and how favorite authors and podcasters also use vulnerability to create strong bonds with their listeners.
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