In some ways, they are actually following the consumer behavior and says consumers are moving to a streaming, I move with that. Netflix actually started the streaming thing. Amazon became not only distributing third party content on the video, but now they have Amazon Studio. The purpose of movies is to hook the consumers to Amazon Prime.
Since its founding in 1994, Amazon has expanded into streaming, cloud computing, content creation, and even groceries. But if traditional business strategy tells us that the key to success is focus, why does Amazon work?