Introduction

Exploring the importance of learning from predecessors, platforms for virality, and the significance of ad revenue in media businesses.

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Episode notes

Erik sits down with Nuseir Yassin, creator and CEO of Nas Company, to discuss the value of followers on social media, how to create viral content, and why people are craving community content. Go to https://creators.riverside.fm/MediaEmpires + use code MEDIAEMPIRES for 20% off individual plans.

Nuseir is most known for his viral 1,000 daily, one-minute-long videos online under Nas Daily. Nas Company is a production studio focused on community building and empowering creators to become educators.

We're hiring across the board at Turpentine and for Erik's personal team on other projects he's incubating. He's hiring a Chief of Staff, EA, Head of Special Projects, Investment Associate, and more. For a list of JDs, check out: eriktorenberg.com.

SPONSOR:

Head to Beehiiv, the newsletter platform built for growth, to power your own. Connect with premium brands, scale your audience, and deliver a beautiful UX that stands out in an inbox. 🐝to https://Beehiiv.com and use code "EMPIRES" for 20% off your first three months.

RECOMMENDED PODCAST:

🎙️ECON 102 W/ NOAH SMITH - Keeping econ entertaining - Noahpinion author Noah Smith and Erik Torenberg break down business news and politics every week.

Apple: https://podcasts.apple.com/podcast/id1696419056

Spotify: https://open.spotify.com/show/6q7Gn5lP8TTtBPuV1NJSGs

TIMESTAMPS:

(01:00) Episode Preview

(03:38) The common thread between Nuseir’s endeavors

(04:50) What is Nas Daily’s creative superpower

(06:16) Nas Daily’s inflection point

(07:14) Which platforms give you vitality?

(08:06) Monetization

(08:50) Followers vs community

(12:23) Creator relevancy

(13:40) The Evolution of Nas Academy