Former CEO of Indigo, Co-founder of Akasa on Building Great Businesses, Running an Airline in India
The BarberShop with Shantanu
Exploring Disposable Income, Consumption Patterns, and Marketing Strategies in Various Industries
This chapter analyzes how disposable income influences consumer behavior and habits, focusing on examples from the beverage industry and marketing tactics. The discussion covers the connection between income levels, habit formation, and targeted marketing approaches to attract consumers in various market segments.
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