10min chapter

Capital Compounders Show cover image

Sangoma Technologies: A Conversation with CEO Charles Salameh

Capital Compounders Show

CHAPTER

Navigating Mid-Market IT Challenges

This chapter explores the integration challenges faced by mid-market customers lacking dedicated IT teams, highlighting Sangoma's support in providing affordable and reliable solutions. It discusses customer segmentation strategies following acquisitions, addressing the importance of nurturing relationships with varied partners and emphasizing account expansion for better sales outcomes. The chapter also examines the telecom company's strategic positioning amid market dynamics, competitor analysis, and growth opportunities in North America.

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