How to influence anyone with Robert Cialdini
Reveal: The Revenue AI Podcast by Gong
The Four Principles That Give Us That Kind of Traction
People want to give back to those who have first given to them. The principle of reciprocation was trained into every child in every human culture. People like to say yes to those they like, and everybody knows that. If we can show people inside our group or that what we're asking is congruent with what we know about them, well they're more likely to say yes. And then there's a new principle of influence that i call a unity, the perception that you and the other person are partners.
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