2min chapter

Decoder with Nilay Patel cover image

How arson led to a culture reboot at Traeger, with CEO Jeremy Andrus

Decoder with Nilay Patel

CHAPTER

The Revenue Model of Tracer, as I Buy the Grillts Expensive

Trager has a highly even gelical community. 80% of trader owners have recommended the brand to an average of six other consumers. The more grills we sell, the more gills we sell. We improve the cooking experience through accessories and consumables. And then we sell a wood pellet.

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