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13min chapter
RV173 - Expert Session: Signal-Based Pipeline Architecture with Crissy Saunders and Charlie Saunders
B2B Revenue Vitals
Deciphering Signals for Sales Success
Exploring the intricate world of sales signals, this chapter emphasizes the significance of collecting touchpoints to drive revenue growth. It discusses the importance of leveraging machine learning to understand the influence of various touchpoints on purchasing decisions and the evolution of philosophies regarding signals in B2B SAS environments.
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