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Jim Kalbach on Jobs to Be Done
The Informed Life
Human Centered Design and Jobs to Be Done
Sally Kohn: There are some really important differences between existing methods that are human centered design and jobs to be done. She says there's a chance to have that same kind of human centeredness, whatever you want to call the center of gravity in our organizations because of its origins. Kohn: To actually do it and once you actually do it, you're like, "Oh, I can't use any of these terms"
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