2Bobs—with David C. Baker and Blair Enns cover image

Everything Can Change in One Conversation

2Bobs—with David C. Baker and Blair Enns

CHAPTER

The Flip in a Conversation

The flip happens in one of two ways. It's to take a pretty educated guess at what the principal is really nervous about, even though he or she hasn't said anything about it yet. If i'm feeling particularly confident, i'll guess what their revenue is and get really close,. like within five %. And you can hear this pause, and it's like, how did you know that? Well, that's the key to the flip here, right?

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