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Translating User Journeys Into Numbers by Booking.com Group PM

The Product Podcast

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Having a North Star Is a Great Measure to Have.

A user flow is defined as the broadest steps that a user needs to take in order to be able to accomplish their goal. It captures all essential steps and only the essential steps. The next step is actually where things start to get more interesting, wher we actually derive supporting metric. Andah, this becomes a lot clearer with an example, solid skill. For commerciony, user lands on the whipsite, browses a product, selects a product, makes a payment, gets a delivery, is either satisfied or unsatisfied with the product, and maybe or may not be, making another purchase. We want to support new methods of payments such as Partial Payment option (

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