Within a year of the rogan podcast, orion research estimated quito as a five billion dollar industry. Because people on quito often lack nutrients like vitem and se magnesium and fibre, there's been a supplement gold rush for brands behind products that make staying on the diet easier. It's also the perfect fad diet structure, because it's like cleanses. So people are going to end up breaking the rules because they can't handle it. And then it's never the diet that failed, it's you who failed.
So long, root vegetables! This week, we dive into the strange and surprising history of the 100-year-old ketogenic diet. Along the way, we encounter a Victorian bodybuilder, an infamous podcast bro and the possibility of a bad Meryl Streep performance (!). Get in, loser, we're counting macros!
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