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#401 - Rory Sutherland - The Psychology Of Transport, Google Maps & Bear Attacks
Modern Wisdom
Coach Travel
George mombio has made a case that coach travel, if you could de stigmatize it, would open up an extra two and a half billion people to this. You've got modern coaches which have much, much better suspension and sound proofing,. They've got toilets and on board entertainment and a coffee machine. If i'm travelling on business, i'd pay double and have a cabin to myself with a bit of a desk - the way sleeper trains work. And actually, i would. i would definitely travel to frankfort one way, over night that way, because i'd rather get on a bloody coach tat ebsfleet at o'clock at night, then have
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