What's the Distance Between the End Stages?

I've been using these words since like 2014 or something where I read a bunch of like HubSpot and Kapost stuff. And then trying to articulate what that means and how it relates back to the types of content we create, how people actually engage with that content. It was kind of like when you repeat a word to yourself over and over again until it loses all sense of meaning. Trying to work out exactly what which nuance of these terms actually matters.