3min chapter

On Strategy Showcase cover image

United Airlines campaign to attract younger travelers

On Strategy Showcase

CHAPTER

The Struggle to Find the Right Partner for United

Maggie Cevallos: We knew that we were, you know, looking for the right partner to help us really differentiate and kind of started new journey with our approach to the style of work. She says they did an agency RFP at a time when no one was back in the office. "We had many meetings outdoors. We had dinners out in the patio," she said.

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