S m g was the poster child for, you start up studio slash. Everything was eyeballs based. The only thing they got wrong was that it was really the data right? What did people watch? What did they engage with? Which is really interesting. Think about this for a second, mike. When you think about capturing eyeballs, that's engagement, that's intention, that's attention,. which is exactly what insegram, face book and you two are based on today....