5min chapter

30 Minutes to President's Club | No-Nonsense Sales cover image

110 (Sell): Leveling with your buyer and setting clear expectations using PPO (Doug Landis, Growth Partner @ Emergence Capital)

30 Minutes to President's Club | No-Nonsense Sales

CHAPTER

What's Going on in the World of VPS Sales?

Most of the time people just set the agenda. What's often missed is what's the purpose? Why are we all here? And how much time are we going to spend talking about each area or what's the outcome that both you and I want from our time together? So this conversation, this example is a little wonky, but I'm coming to you with a point of view. And then my next, my question is, how's this resonate with you? It's interesting this approach you talk about because it's really similar to someone I know your friends with, Joe Caprio who when we had him on the show last, he called this Incenting Interest.

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