The Three Big Myths That Limit the Effectiveness of a Pitch

2min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

There are three big myths that limit the effectiveness of a pitch, and i want to bust them because they often lead to bad advice. Lead with your bold idea. Tell us how much better the world will be in the future when you're successful. Research suggests that no one cares what you'll create in the future until you convince them there's something wrong with the present. Before you propose your solution, you need to highlight an important problem. In her pitch, jessica led with a solution. We seek to revolutionize relationship health. Why dis tionship health need to be revolutionized? Where is the proof that it's broken?

Great pitches can seem like genius or magic. But you don’t have to be a great salesperson to give a great pitch. Whether you’re floating an idea at a team meeting, looking for investors for your startup, or applying for your next job, life is full of pitching moments. In this episode, we bust myths about what it takes to drum up excitement–and share insights from Hollywood and Silicon Valley on ways to improve your chances of getting your audience on board. This is an episode of WorkLife with Adam Grant, another podcast in the TED Audio Collective. To hear more episodes on the science of making work not suck, follow WorkLife with Adam Grant wherever you're listening to this. For the full transcript of this episode, visit go.ted.com/WL44.