2min chapter

Uncensored CMO cover image

Selling Uncommon, the death of advertising and a British original - Nils Leonard

Uncensored CMO

CHAPTER

The Value of Creativity

"We're more scared of things staying as they are than we are of things being different," he says. "If you don't align with that, probably don't work with us." He adds: "You've got to be the one that stands out in a sea of mediocrity"

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