What can an encounter with a person in a war-torn Iraqi village teach us about nonprofit storytelling? In this compelling episode, Chris Miano, Founder and CEO of MemoryFox, reveals how his military service unlocked the transformative power of stories—and why the nonprofit sector urgently needs to shift how we collect and share them. Chris defines ethical storytelling as an approach that elevates storytellers rather than extracting their stories, with consent as the North Star: affirmative, written, informed consent that specifies where stories will be shared, how they'll be presented, and for how long. He challenges common practices like pressuring storytellers with last-minute requests and revisits why consent isn't a one-time checkbox but an ongoing conversation.

Chris shares practical strategies from leveraging community-generated content that creates "welcome signs" for diverse supporters to moving away from trauma-heavy narratives toward strength-based messaging you can share consistently. Discover why composite videos featuring multiple perspectives outperform single stories, and how your next event could become a goldmine for authentic content. His game-changing advice: build a story bank—a centralized repository of ethically sourced content with proper consent—so you always have the right story for the right person at the right time.

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This Episode Brought to You by:

Swaim Strategies: https://swaimstrategies.com

Utilizing over 20 years of nonprofit event strategy and production expertise, Swaim Strategies coaches and teaches organizations how to increase the impact of their fundraising events.

The AV Department: https://theavdept.com/

As a full-service event AV and video production partner, The AV Department’s technical event production and media content generation provide you with a range of experience and talent from a partner who wants to know you and work together year after year.

Bloomerang: https://bit.ly/4hLqLVw

Create the ideal giving experience with integrated fundraising tools and automated insights that maximize your impact. Keep donors close to the cause with mean-ingful outreach at the right time. Increase retention, major gifts, and all-around impact. Turn supporters into action-takers with tools that make it easy to recruit, organize, and engage volunteers at every level.

Feathr: https://www.feathr.co/

Feathr is a marketing platform built specifically for mission-driven organizations, offering simple tools for digital advertising, email campaigns, and audience engagement. The platform uses real-time insights and AI-powered segmentation to help you reach the right people at the right time—whether you’re nurturing existing supporters or discovering new ones who share your values. It’s marketing that meets people where they are, building relationships that last beyond a single click.

Speakers

Samantha Swaim

LinkedIn: https://www.linkedin.com/in/samantha-swaim-a28a9a4/

Substack: https://substack.com/@swaimstrategies

Kristin Steele

LinkedIn: https://www.linkedin.com/in/kristin-steele777/

Substack: https://substack.com/@swaimstrategies

Chris Miano

LinkedIn: https://www.linkedin.com/company/memoryfox/

| RESOURCES |

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Book Consulting Time with Sam: https://calendly.com/consultingwithsam

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Learn More About the Elevate Conference: https://swaimstrategies.com/elevate-conference/

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Join Swaim Strategies on Substack: https://substack.com/@swaimstrategies

Connect with The AV Department: https://theavdept.com/

Connect with MemoryFox: https://www.memoryfox.io/

MemoryFox’s Ethical Storytelling Report: https://www.memoryfox.io/ethical-storytelling/

Memory Fox Webinars: https://www.memoryfox.io/category/webinars/

The Ethical Nonprofit Summit: https://habramarketing.com/ethicalnonprofitsummit/

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