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We're re-releasing part one of Bob Iger today with part two coming on Saturday. You've probably already heard the news that Bob is back as CEO for an agreed two year term after stepping down as executive chairman a year ago. Before that, of course, he was Disney CEO from 2005 to 2020. So what might we expect from a Bob Iger sequel? In today's part one, you'll hear how Bob led Disney through a series of breathtaking acquisitions,. including Pixar, Marvel, Lucasfilm, and 21st Century Fox.

For any distinctive brand or business, it can be a challenge to expand reach without diluting what makes you special. No one has a keener understanding of this issue than Bob Iger, executive chair and former CEO of the Walt Disney Company. In this special two-part episode, Iger takes us through how he supercharged the House of Mouse while acquiring Pixar, Marvel, Lucasfilm, and 21st Century Fox. The trick, he explains, is setting up a diverse ecosystem that preserves the culture, methods, and core talent of both old parts and new parts – and fitting them together in ways that make everyone more successful.

Read a transcript of this interview at: https://mastersofscale.com/bob-iger/

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