Tariff Chaos And Yet More Ad Tech M&A
The Big Story
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Chocolate Prices and Shifting Advertising Landscapes
This chapter examines the challenges in the chocolate market, including rising prices from poor harvests, and the impact of macroeconomic factors on advertising spending in Canada. It highlights a shift towards performance-driven marketing strategies and discusses the acquisition of Lodemy by Publicis as a reflection of changes in the data management landscape.
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