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Chris Smith: Author of The Conversion Code, How To Stop Chasing Leads and Start Attracting Clients

The Orbit Marketing Podcast

CHAPTER

The Most Fundamental Shifts in Sales and Marketing Between Book One and Book Two

The privacy revolution is going to force you to do high quality follow up in marketing, whether you want to or not. In real estate, we were one of the first to take a major blow where they changed the ad targeting options for just our industry. When it came to like Facebook ads, you drop a pen on the house that you had the listing in and do a one mile circle,. That went away. And everything else the two age went away. It's basically like training wheels.

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