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10min chapter
Dr Alex Mehr - The Michael Sartain Podcast
The Michael Sartain Podcast
High Engagement Videos and Soaking the Market Share
They discuss the importance of high engagement videos on Facebook and how it affects CPM. They also talk about running ads to break even or intentionally lose money, citing examples like Netflix and Amazon. The conversation shifts to soaking the market share and how companies like Uber and Amazon have used this strategy.
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