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Dr Alex Mehr - The Michael Sartain Podcast

The Michael Sartain Podcast

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High Engagement Videos and Soaking the Market Share

They discuss the importance of high engagement videos on Facebook and how it affects CPM. They also talk about running ads to break even or intentionally lose money, citing examples like Netflix and Amazon. The conversation shifts to soaking the market share and how companies like Uber and Amazon have used this strategy.

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