The Warby Parker Scale Story

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The success of Class Trips gave Warby the confidence and data to open more physical stores. Expanding into brick-and-mortar stores only increased Warby Parker's ability to have more conversations with their customers. That story is one that Neil and Dave tell with incredible passion, and Master Scale members can hear it in our complete interview together.

Some aspects of your brand will be defined by what customers tell you; others, by what you tell them. In their stories of how they scaled Warby Parker from scrappy e-commerce site to comprehensive eyewear and eye care juggernaut, co-founder and co-CEOs Neil Blumenthal and Dave Gilboa give a master class in how to articulate crystal-clear brand values while also building and iterating based on fast customer feedback. Their lesson? Branding isn’t static. It’s a conversation.

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