The surprising fact about customer success teams is many of them at the end of the day are glorified white glove support teams. There's not a strong enough separation between what they do on a day-to-day basis and what a support team does. If your CSM team, your CSM's or CS team is on the hook for getting the customer from where they are at the point of signature to a renewal in ideally an expanded relationship.
Going above and beyond for your customers seems like a no-brainer, but is it really?
Data shows that performing 'Hail Mary's' for your customer doesn't have any greater impact than simply meeting their needs.
Matt Dixon shares some tips on what you should be focusing on, and the good news is it is relatively inexpensive in terms of money, time, and resources.
We need to move our customers from signature to value as quickly and efficiently as possible. Allowing your CS team to focus on making the customer journey as painless as possible results in a bigger impact on customers and your bottom line.
Connect with Matt here
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