3min chapter

Odd Lots cover image

Mark Bergen on Apple's Threat to the Online Ad Industry

Odd Lots

CHAPTER

Is This the Possible of Web3?

Mark Bergen: YouTube started a decade ago. It was unprofitable. They were trying to, after the financial crisis, they were like, okay, we need to make money from this thing. The founders of Google have never- You just say $100 billion at that point. Never lemme- He says it's kind of sleazy market. People in marketing know this,. Yeah, I think they think of it as like old economy, right? Like ad sales. And there's a sense, it's this weird irony in the fact that they're the biggest online advertising company and yet a lot of people that work there don't love this.

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