The Importance of a CRM Solution

The hardest part about using a CRM is adoption and management. You almost need a full-time sales manager to manage a CRM. A tool that I really enjoy using, it's either called MailTrack or on front is it'll show us red receipts,. How often people open their email, read it, and it'll create activities based on that. If someone opens an email, doesn't respond to it, or it goes undelivered, it lets me know. Nick Wood has a tool he uses in his Gmail called Streak which organizes his inbox by where customers are in the pipeline.