Teaching Sales - Attract Leads, Community and Opportunities by Publishing Educational Content

The marketing hourglass is the idea that there are really seven behaviors people actually want to in, in companies they buy from. And those 7 behaviors are no, trust, repeat, and refer. You can build long lasting value or at least a reputation for delivering value by publishing educational content on your site. I think this concept is still fairly new, particularly for people who have been told, go make dials, go make calls, knock on doors, cold call. It's almost foreign to think, hey, go show up and give the cookies away.