How I Built This with Guy Raz cover image

Freshpet: Scott Morris

How I Built This with Guy Raz

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Navigating Early Challenges in Affordable Pet Food

This chapter explores the initial hurdles encountered by a new pet food company in 2006, focusing on their pricing strategy and the balance between consumer affordability and business profitability. It highlights the significance of brand integrity, team confidence, and the complexities of high overhead costs and product shelf life.

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