The Power of Personalization in Email Marketing

#241: Email Strategy | Email isn’t dead – it’s just changing fast.

It’s still one of the few B2B marketing channels where you can actually own your audience and reach your ideal customers with the push of a button.

In this session from the Ultimate Roast of B2B Emails, Danielle hosts Beth O’Malley (Founder, astral.), Jay Schwedelson (Founder, Subjectline.com & GURU Media Hub), and Jaina Mistry (Director, Brand and Content Marketing at Litmus) for a tactical session on what’s actually working in email marketing in 2025.

They cover:

• What an effective email marketing strategy looks like today
• Key elements of great emails
• How to write irresistible subject lines
• All the ins and outs of deliverability and landing in the inbox

Plus, they tackle a live Q&A, hot takes on open rates, resends, clickbait, personalization, and how to fix your email marketing strategy.

Timestamps

• (00:00) - – Intro to Beth, Jay, and Jaina
• (05:21) - – Why bad emails are killing results
• (07:53) - – How to think about email beyond lead gen
• (10:05) - – The real problem with how B2B measures email success
• (11:21) - – Open rates: Are they dead or still useful?
• (15:45) - – Should you resend to non-openers? The great debate
• (20:41) - – Deliverability basics: What B2B marketers miss
• (23:59) - – Personalization: What actually works (and what doesn’t)
• (30:46) - – Why exclusion (not just segmentation) matters in email
• (33:01) - – AI summaries and how they’re reshaping the inbox
• (35:46) - – Clicks vs engagement: What you should really track
• (38:11) - – Why structured clicks matter more than just "more clicks"
• (41:56) - – How to think about email length and structure in 2025
• (45:07) - – Technical tips: Avoiding clipping, formatting for mobile
• (47:05) - – Clickbait subject lines: Where to draw the line
• (49:06) - – Final advice for marketers

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