AR in Social Media: Lessons from Snapchat

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David Liberman and Daniil Liberman (@DaLiberman) are visionary entrepreneurs and investors with a close partnership spanning 16 years. They gained valuable experience at Snap, contributing to projects involving avatars, bitmoji, animation, and product operations. They are currently based in Los Angeles, where their primary focus is on building Product Science, a service dedicated to optimizing mobile apps.

Moreover, the Liberman brothers have established The Libermans Company, referred to as a People Company. Through their commitment to the Founders Pledge, they have allocated all future earnings and economic value for the next three decades to LibermansCo, including founder shares of Product Science and potential returns from future investments.

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[06:59] Childhood.

[09:46] The influence of scientist parents on curious kids.

[12:42] The perils of pursuing anti-corruption innovation in post-Soviet Russia.

[18:09] Building a business with cables and crossbows.

[23:21] Lessons learned by bankrupting a gaming studio.

[29:42] Moscow-style investment recovery.

[31:07] A lucky break in the darkness of debt.

[32:07] Streamlining production through decentralization, parallelization, and a DJ connection.

[35:00] When playing the fools is the smart move.

[41:04] Coming to America.

[44:46] Building momentum with animation in Los Angeles.

[46:19] Divorce lawyer power dynamics.

[47:10] Another unforeseen financial hurdle.

[49:02] To Silicon Valley and nonprofit transparency.

[52:21] How are David and Daniil able to pivot between different ideas so quickly?

[58:12] The formation, advantages, and drawbacks of the Liberman hive mind.

[1:07:18] Separation pros and cons.

[1:08:56] How does external romance fit into this arrangement?

[1:12:12] The Dalai Lama, Jerry Murdock, and Snap.

[1:19:28] Reversing Snapchat's 2018 decline by adapting to data and fixing real problems.

[1:27:40] Applying principles of compound growth to life.

[1:33:23] How working with family has helped with logistics.

[1:37:11] The value of interdisciplinary synthesis.

[1:45:46] How the Libermans might teach people to code.

[1:52:55] A data-driven look at our current financial crisis.

[2:04:21] What's the Liberman solution?

[2:06:46] Incentivizing adoption of such a solution.

[2:10:33] A real-world test.

[2:14:08] Who/what makes for a good investment in this model?

[2:19:35] Do we reduce or elevate the potential for success by minimizing suffering?

[2:27:33] How to invest in people (and why you should).

[2:37:52] Parting thoughts.

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Past guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, Margaret Atwood, Mark Zuckerberg, Peter Thiel, Dr. Gabor Maté, Anne Lamott, Sarah Silverman, Dr. Andrew Huberman, and many more.

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