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27. Starbucks: ¿será la estrategia correcta regresar a sus orígenes?
Chisme Corporativo
El negocio del café: experiencias y estandarización en Starbucks
Este capítulo analiza la estrategia de Starbucks de ofrecer experiencias memorables en lugar de simplemente vender café, enfatizando la importancia de la estandarización y la conexión emocional con los consumidores. También se reflexiona sobre la evolución de la cultura del café y su impacto en las economías y el comercio global.
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