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#47 - Social (to) Commerce 2.0: Das uninspirierte Amazon Inspire, die EU Rückkehr von TikTok Shops, die Modelle der Zukunft und wie "social" kann KI sein? Mit Jochen Krisch | Social Commerce Chat #4
wieCommerce?
Einfluss von Social Media und innovative Interfaces im E-Commerce
Dieses Kapitel beleuchtet die wachsende Rolle von TikTok-Shops im E-Commerce, illustriert durch das Beispiel einer Vorstadtmutter aus Kansas. Es werden die Auswirkungen auf verschiedene Altersgruppen und das Potenzial von Dating-App-Designs diskutiert, um das Einkaufserlebnis zu optimieren.
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