3min chapter

Shortcut – Schneller mehr verstehen cover image

Esprit, Görtz, Scotch & Soda: Warum viele Modemarken pleite gehen

Shortcut – Schneller mehr verstehen

CHAPTER

Die Transformation des Einzelhandels und der Markenlandschaft

In diesem Kapitel wird der Wandel im Einzelhandel bezüglich der Einkaufsgewohnheiten und der Entwicklung neuer Erlebnisformate erörtert. Zudem wird die Stabilität bestimmter Modemarken und deren Beitrag zur Schaffung einer treuen Kundenbasis thematisiert.

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