Is There a Level Two Insight?

I think I got tripped up a little bit from the start with the kind of structuring of the case because I'm looking at the profitability of the whole firm and general, but not just this marketing campaign. And so that's really where I pushed you to on the final creative question, which is like, what if the customers that we're getting are actually not ideal in the long run using this promotion? It might be worth seeing if we actually get a higher rate of return in year two and three,. Maybe we're attracting better customers at higher margins. But overall, if that was a first round, I would have been like, I think Jensen can do the job in a second