
How to Sell to a CISO
The Enterprise GTM Podcast
Navigating Security Solutions in Today's Landscape
This chapter focuses on the strategic priorities that Chief Security Officers (CSOs) must consider when assessing security technologies for their organizations. It highlights the importance of aligning security initiatives with business goals while adapting to budget constraints and market challenges. The discussion also offers insights for cybersecurity startup founders on effectively engaging with enterprises to meet their unique needs and overcome barriers to adoption.
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