How to Sell to Pain and Not Pleasure

LinkedIn lets you search for people that use vidyard or mentioned vidyard. You can even search before like, I hate video. And what you'll start doing is you're getting people that are just bitching because they need to get it off their chest. But you get to tune into those conversations, come in there and the nick of time. It's interesting though, because I am like, so I depart from a lot of marketing orthodoxy, because they say you sell to pain and not pleasure.