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4min chapter
311: Communication Secrets from FBI Kidnapping Negotiator Chris Voss
How to Be Awesome at Your Job
Rethinking Communication and Persuasion
This chapter examines effective communication strategies in copywriting, focusing on how framing questions can yield more positive answers. It also introduces an unconventional sales tactic of aiming for 'no' instead of 'yes', highlighting its psychological basis and applicability in various conversations.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode