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311: Communication Secrets from FBI Kidnapping Negotiator Chris Voss

How to Be Awesome at Your Job

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Rethinking Communication and Persuasion

This chapter examines effective communication strategies in copywriting, focusing on how framing questions can yield more positive answers. It also introduces an unconventional sales tactic of aiming for 'no' instead of 'yes', highlighting its psychological basis and applicability in various conversations.

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