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S9E6: Former BCG Consultant Conducts BCG-Style Case Interview

Strategy Simplified

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Is It a Branding Problem?

I think our brand has had a probably, uh, bad reputation over the market. And then, um, the second thing would be the services. So probably we're not giving them like the full leakage are probably kind of surface that they want. Probably it's for the pricing or probably the location. I didn't really see anything that said like, Oh, it's a branding problem.

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