2Bobs—with David C. Baker and Blair Enns cover image

The Emotional Journey of Buying and Selling

2Bobs—with David C. Baker and Blair Enns

CHAPTER

The Sales Person's Role in the Sales Cycle

The buyer journey does not necessary ly sink up perfectly with the sale cycle. Different decision makers are different stages of the byer journ. Some are really excited and some are past excitement. And there pace five, which is doubt m right? So this moves quickly. You think of the peak of the vision of gain. That's where the client tends to make a commitment.

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