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Episode 125 - Building the Perfect Elevator Pitch for Resilience with Jason Hoss

The Resilient Journey

CHAPTER

Utilizing News Events to Emphasize Preparedness and Accountability

Exploring the significance of leveraging current news, including company-related incidents, to communicate readiness and situation updates. The chapter shares a narrative about preparing for an active shooter at a client's location, underlining the essentiality of readiness for unexpected crises and advocating for storytelling to emphasize accountability and impact.

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