Utilizing News Events to Emphasize Preparedness and Accountability

Imagine this: you step into the elevator, heading to your office. As the doors close, you find yourself face-to-face with the CEO, who asks about your business continuity program. You have just 30 seconds to deliver the perfect elevator pitch. What do you say?

Hello everyone and welcome episode 125 of the Resilient Journey podcast, presented by the Resilience Think Tank.

This week we welcome back a friend of the podcast – Jason Hoss.

Jason and Mark have a conversation about building the perfect elevator pitch including:

• avoiding jargon,
• building a connection with the individual
• and how the term “resilience” can be a secret weapon in sharing your pitch.

They offer advice about not using words that send the wrong message

and even how to exploit the conversation for your own good.

They even offer free drinks at DRJ Spring? What’s going on here???

Let’s build the perfect elevator pitch for resilience professionals…

Be sure to follow The Resilient Journey!  We sure do appreciate it!

Learn more about the Resilience Think Tank here.

Want to learn more about Mark? Click here or on LinkedIn or Twitter.

Special thanks to Bensound for the music.