Episode 25: Modern outbound sales
Decoding Sales
00:00
How to Turn a Cold Conversation Into a Deal
"Even if there's not a deal on the other side of this particular call, as long as you're learning something about whether or not our product is great ... that's still helpful," he says. "It can't just be, hey, thank you for the feedback. I'm going to let you go and let me know if you're interested." The art of trying to turn a cold conversation into a deal is 'you have to make the person comfortable'
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