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Moment 106 - Marketing Principles That Made Brewdog Billions: James Watt
The Diary Of A CEO with Steven Bartlett
The Importance of a Passion for Beer
We made a beer called Tokyo 18%. It was for connoisseurs. It was for aficionados. We want to elevate the status of beer and I think the more someone can understand and appreciate something, the less likely they are to abuse it. And we make expensive products for people who love love fantastic beer. So it was to kind of make a statement of you've got all these big companies doing very cheap alcohol that's likely to be abused. Trying to ban products of this company that's looking to elevate thestatus,. increase education awareness around beer and lead people to appreciate and enjoy beer in an elevated way.
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