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Marketing web3: Audience, Community, More

web3 with a16z crypto

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The Chaos of Web 3 Marketing

Web to marketing is basically an arbitrage that takes place on these third party platforms. It's actually super efficient for marketers to plug community into incentive systems and then have them help grow the project as opposed to needing to buy everything themselves. "I think what every brand's dream is for their consumer or user to feel like they are kind of part owner of that product," says Mark Zuckerberg.

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